Keith Dawson’s posts on The CMO Site: 2011

December
27 What Marketers Talked About in 2011 22 The Death of Social Marketing Is Greatly Exaggerated 21 Marketing & Privacy: The Year Ahead, the Year in Review 20 Facebook 'Sponsored Stories' Faces California Legal Challenge 19 Facebook to Launch Mobile Ads, Confront Adware Challenge
16 Starbucks Names 29-Year-Old Social Media Executive to Board 15 Why Marketers Should Care That Google Bought Clever Sense 14 3 Legal Issues to Watch Out for in 2012 13 Neither Snow Nor Rain video 13 Traditional Auto Marketing Runs Into a Millennial Ditch 12 Domain Expansion Plan Moves Forward, Despite Senate Hearing
09 IBM Acquires DemandTec, Bolstering Cloud Focus for Smarter Commerce 08 Google Has Most to Lose in Marketing Fight With Amazon 07 Google Wallet Suffers Setback 06 Android Ads Get More Aggressive 05 How Apple Should Handle Siri's 'Abortiongate'
02 Social Proof: The Key to Building Buzz 01 FTC Settlement With Facebook: A Warning to Marketers
November
30 Reviving the Singing Telegram & Other Marketing Pivots 29 Black Friday Sales Boom Online, Led by Mobile 21 Courts Weigh Whether Brands Own Employees' Twitter Accounts
18 Plan for New Internet Domains Attracts Enemies 17 HTML5 on the Ascendant as Adobe Drops Mobile Flash 16 Bing Spends Big Bucks Just to Tread Water 15 Klout Called Out for Privacy Concerns 14 Yahoo, Microsoft, AOL Partner on Ads
11 Google's Hate-Love Affair With Marketing 10 What the Rise of World Middle Class Means for Marketers 09 Targeting Customers Who Abandon Shopping Carts 08 Google Rolls Out Google+ Pages for Brands 07 Despite Successful IPO, Groupon & Daily Deals Face Uncertain Future
04 Time to Look Beyond Search-Engine Marketing 03 Square Introduces Hands-Free Payments 02 Dark Patterns: User Interfaces Gone Bad 01 The End of Advertising: Same as It Ever Was
October
31 National Brand Marketers Look to Localize 31 Fonts Mean Brands video
28 Klout Recalculation Stirs Protest 27 Mobile Marketing Meets TV Advertising 26 Visa, Mastercard Explored Online Targeting Using Credit-Card Data 25 IBM Study: Marketers Share Common Problems Around the World 24 How Marketing Can Lead the Way to Fixing the Economy
21 Advertising Inside Airplanes: Will It Fly? 20 Google Limits Referrer Data: What Marketers Must Know 19 Barnes & Noble Apparently Closing Book on Borders Brand 18 When Social Media Marketing Goes Bad 17 Behavioral Ads video 17 Big Brands Seek CMOs
14 Google Arms Retailers With Mobile Commerce Tools 13 Brands Love Facebook Fan Pages but Take Their Ad Dollars Elsewhere 10 Banking Industry Marketers, Customers at Cross Purposes
07 How Spam-Fighting 'Captchas' Can Lead to Marketing Profit 06 Patagonia Asks Customers to Buy Less 05 The State of Mobile Metrics: Scattered 04 Volkswagen Struggles With 'Girl Car' Image 03 How Brands Will Use Google+
September
30 Websites: Best for Lead Generation, But Optimization Lacking 29 What Marketers Should Know About the Kindle Fire 28 Companies Still Struggle to Get Social Media Policies Right 27 Survey: CMOs Expect to Ramp Up Social Spending 26 Using Data Management Platforms to Boost Market Segmentation
23 African-American Consumers Present Growth Opportunity 22 Google+ Opens to the Public 21 Google, PayPal Hit Mobile Payment Milestones 20 Marketing Lessons From Netflix and the Birth of Qwikster 19 Walmart Looks to Get Its Tech Mojo Back
16 How to Market to Affluent Consumers 14 Putting Big Data to Work 13 Bing, Twitter & Search Marketing video 13 Online Tracking Self-Regulation 'Inadequate,' Say Consumer Groups 12 Failure Is Not an Option: Why You Must Transform to a Social Organization
09 IAB Proposes Standard for Rich-Media Ads in Mobile Apps 08 It's Deja Vu All Over Again at Yahoo 07 Companies More Fearful of Social Media 06 Amazon's Tablet Will Be Huge
02 Social Ads Coming Soon to a Stream Near You 01 Opportunities for Marketers in the End of Books
August
31 'Deal Fatigue' Sets In 30 Social Media & Evolution 29 Political Twitter Gaffe Holds Lessons for Marketers
26 Marketing Steve Jobs's Departure 25 How Marketers Exploit 'Decision Fatigue' to Close Sales 22 HP's Little Marketing Problem
19 Consumers Lose Self-Esteem When Their Favorite Brands Are Criticized 18 Social Media Marketing House of Fail 17 How CMOs Can Move From Process to Revenue 16 Loffles.com Goes for the Essence of Online Ads 15 Mobile Payments Could Be Slow in Coming to the US
12 Digital Marketing: Just Showing Up Isn't Enough 11 Stock Plunge Bodes Ill for AOL as Marketing Partner 10 CMO University: Guarding Your Personal Brand Online 09 Association of National Advertisers Challenges Plan to Expand Domain Names 08 US ISPs Hijacking Searches, Messing With Ads
05 Why You Should Report Marketing Financial Returns to the CEO 04 Hulu, Spotify Caught With Hands in the Cookie Jar 03 How Allergan Gets More From Its Global Marketing 02 Integrating Social Into the Marketing Funnel 01 Poll: Marketing to Millennials 01 The Filter Bubble video
July
29 CMO University: Paul Gillin on Social Media ROI 28 Google Prints Up a 'Love Letter' to Advertisers 27 Google+ Struggles With Identity, Pseudonymity, Anonymity 26 Politics, Twitter & the Lessons for Marketers 25 Pay With Your Smartphone's Speaker & Microphone
22 Marketers Jump the Gun on Google+ 21 What Millennials Want 20 What Borders Missed & Harlequin Gets
14 How to Do Mobile Email Right 13 Grocery Store Self-Checkout: Threat or Menace? 12 Google Reportedly Planning Ambitious Marketing Data Exchange 11 Why Your Company Should Only Have One Email Address
07 Facebook on List of Most-Hated Companies
June
27 How Social Connections Influence Search
24 How to Market a Technology Breakthrough 23 Poll: Marketing Through the Downturn 23 Underdog Marketing video 22 Report: Many CMOs Not Ready for Change 21 Bitcoin Coming Up Tails 20 Consumers Roll Out Welcome Mat for Brands on Social Media
17 It's Tough Being a Marketer While Trying to Avoid Facebook 16 Poll: Marketing Departments Struggling in the Slowdown 15 Facebook 'Growing Quickly, or Slowly, or Falling' 14 New Software Can Monitor Employees' LinkedIn Posts 13 Retailers Aim for Mobile Shoppers
10 Attention, Apple: Hands Off My Interface! 09 Poll: How Do You Respond to Those Not on LinkedIn? 08 Marriott Builds Its Brand With Facebook Game 06 Closing the Book on Google Books video
03 Working From Home, Living Local 02 Google Spreads +1 Buttons, Twitter Improves Search
May
31 Online Ad Market Growing & Changing
27 Your Website Is Illegal in the UK video 27 Google Wallet Steals a March on Apple 26 Marketing in Times of Economic Fragility 24 What Marketers Are Doing With Mobile 23 Governments Stepping Up Privacy Scrutiny
20 CMO U: The Next Hot Thing(s) 20 Fervent Branding video 19 Bing & Facebook, Sittin' in a Tree... 18 CMO U: Measuring What Matters in Social Media 17 Big Data Will Fuel the Next Wave of Innovation 16 This Week at CMO U: Analytics & the Next Hot Thing
13 Surprise: People Trust Apple video 13 Facebook Denies Intent to Smear Google 12 Email, Facebook Command Marketing Budgets 11 The Present & Future of Mobile Marketing 10 Apple Dethrones Google as the World's Top Brand 09 This Week at CMO U: Mobile, Web & Email Marketing
06 CMO U: Enhancing the Brand 05 Untangling the Confusing World of Mobile Marketing 04 B2B Marketers Flock to Facebook 03 Marketers Struggle to Measure Social Media 02 Digital Marketing Struggles to Fit In
April
29 The Death of the Social Media Strategy 28 The Next Big Thing vs. the Next Overhyped Thing 27 Learn to Beef Up Customer Understanding at the Marketing Innovation Summit 2011 26 Jobless Innovation video 26 Marketing Departments Control Corporate Social Media 25 Wal-Mart Lost Billions by Listening to Customers
22 When Marketing to Boomers, Think Young 21 Bringing Mindreading to Marketing With Neuromarketing 20 Wal-Mmart Buys Its Way Into Social-Mobile 19 Google's Algorithm Tweak Hits eHow 18 The US, Europe & Apple Take On Privacy
15 Does 'Cause Marketing' Really Decrease Giving? 14 Web Content Management for Marketers 13 Appssavvy Bids for Prominence in Social Advertising 12 Don't Forget to Play Nice in Social Networks 11 Poll: Doubts About Social Media for Marketing
08 Samsung Mass Markets Through 'Culture Casting' 07 Coca-Cola Crushes It With Integrated Global Marketing 06 How Southwest Is Communicating After Near Disaster 05 Four Big Brands Launch Social Media Initiatives 04 Trademarks and AdWords video
01 Poll: Android Wins in the Mobile App Sweeps
March
31 What You Need to Know About Google +1 30 The Legality & Ethics of Web Analytics 29 The Coming Explosion in Mobile Payments 28 Pepsi's Market Slide Throws Doubt on Value of Social Media Marketing
25 Marketers 'Fess Up on Neglecting Analytics 24 Rebecca Black's Lessons for Marketers 23 Who's Using Twitter? 22 The Victorian Internet video 22 How iPads & iPhones Mess Up Marketing Metrics 21 E*Trade & Other Marketing Automation Success Stories
18 Poll: Foursquare's Going Strong, But Facebook Places Growing Fast 17 Marketing Takeaways From South by Southwest 16 Surveys Reveal Marketing Salaries for 2011 15 Emerging Tools Look to Measure Twitter ROI 14 Poll: What's Getting in the Way of Comprehensive Analytics?
11 Gmail Smart Labels Will Make the Email Marketer's Job Harder 10 How Not to Advertise video 10 Big-Picture Thinking About Branded Mobile Applications 09 Calculating the ROI of a Tweet 08 How Changing Economic Patterns Will Affect Marketers 07 How Domino's Put Heart Into Its Marketing
04 Poll: Inching Toward Measuring Social Media Effectiveness 03 4 (Out of 11) Digital Trends Marketers Need to Watch 03 The Big Bang in Domain Names Is Coming video 02 What Gets in the Way of Measuring Social ROI? 01 Getting to CMO
February
28 Where to Start on Social Media Marketing
25 Poll: Optimism on Marketing Hiring 24 Apple's Subscription Rules Taking Heat video 24 Using Analytics to Look Both Forward & Backward 23 Fear of Privacy Regulation Building 22 Does Marketing 3.0 Have Legs?
18 Poll: Room for Improvement in Measuring Marketing Results 17 Distributed Marketing Moving Toward the Mainstream 16 Big-Time Marketing Analytics Faces Tech Challenges 15 JCPenney's Big Mistake & Lessons for Marketers 14 Google Gets a Boost From Boost & a Boot From Facebook
11 'The Master Switch': Important Reading video 11 Poll: Relations Cordial Between CMOs, CIOs 10 What to Do When Customers Tune You Out 09 Hulu's War Cry & the Future of TV Advertising 08 What the AOL/HuffPost Deal Means to Marketers 07 Why You Should Use Your Own Twitter Account for Company Business
02 Marketers Need to Watch These Mobile Predictions 01 Marketers Shouldn't Bet on Google for Social Coupons
January
31 Can Privacy Self-Regulation Work for Marketers?
28 How Marketers Will Spend in 2011 27 Giving Whitepapers Some Digital Pizzazz 26 Getting Mobile Analytics out of the Silo 25 Marketers Need to Chill About ‘Do Not Track’    

Most recently updated 2011-12-22